I’ve always been puzzled as to why some designs and services are more appealing than others. This curiosity has stayed with me and featured prominently throughout my career but it seems that now as a User-Centred Designer I am in the right environment with the right tools that will help me uncover the why and apply it in my work.

You’ll find some of my UX work below. My Service Design work however is commercially sensitive, so if you would like to know more about what I’ve done then please feel free to get in touch.

Paul John-Baptiste