W Hotels & Resorts is a luxury hotel chain owned by Marriot International that is generally marketed towards young professionals. As of July 2016, w operates 46 hotels in 24 countries and is continuing to expand both domestically and internationally.

Brief

Stakeholders at W Hotel want to pilot a new program that will allow recreational and business travellers to plan and book ‘local’ experiences, making it easier for guests to get to know a place through the eyes of those that live locally. Experiences may be related to arts & design, entertainment, food, nature, history, music and others.

Click here to see a draft copy of the case study for this project.

  • Type of brief: Class project
  • Duration: 2 weeks
  • Project type: Group
  • Platform: Desktop website